Kia Motors

Walken Closet

The Kia Optima is Not Your Average Midsize Sedan™. What does that mean? Think of an average thing. Now, think of that average thing as a metaphor for cars. Okay, the Kia Optima is not like that.

Here's a Super Bowl ad we made because of a pun. A pun I cannot and will not take credit for. Anyway, here's. More. Crap. About. It.

The #Truth

Lebron James used to drive a Kia K900. No, not while he was in high school. In high school he drove a Hummer, and, actually, that upset people too. While playing in the NBA LeBron James drove a Kia. Truly, he did. The internet, however, diagreed.

Well, tweet into the abyss and eventually the abyss tweets back. Through LeBron James. On television.

Participation

Given the chance to create work specifically for the 20 million rabid fans watching Sunday Night Football, we decided to play to the crowd and called out the "everyone's a winner" mentality. This spot won over the shriveled, black hearts of America's most anti-butterfly-kisses-on-booboos media outfit. And, earned a pretty solid attaboy from has-been Superman.