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Far Cry 4
The Far Cry franchise is to video game violence what Everclear is to alcohol. To help promote the 4th installment we cooked up an offline execution that involved outfitting game convention nerds in jungle animal sumo suits and leaving them duke it out for dork supremacy.
Hope Outdoor Gallery
The HOPE Outdoor Gallery is equal parts street art beacon and Austin Instagram institution. It was created to give artists a free, safe, and legal place to express themselves, and in the process it has captured the attention of over 500 visitors a day, countless photos, and even a couple of coffee table books.
To garner attention and raise funding for the gallery's move from a storied location within Austin’s city limits to a much more permanent, much more spacious location at Carson Creek Ranch, I helped create a campaign that turned the medium into the message. In Texas, where the wall, that specific vision of division, was under construction this idea carried extra weight, and the line is still used by the organization today.
Quiksilver
Quiksilver made some high tech new bathing costumes, and needed some high tech new print advertisements to alert the kids. Most of this is spec, but a couple lines actually got used. Sadly, the dick jokes didn't make the cut.
